It's a year and a half since I moved to Arrowtown and I still had not updated my business cards. I liked my old ones and still have plenty, but almost all my contacts have changed from the old cards. About time I changed them up.
I engaged Finnbar Glover, one of my many creative cousins, who recently graduated from Otago Polytech's Communications Design degree to do the job. He spent a bit of time reworking the ACT logo. That stamp cost me over $400 to have made so I'm not changing it in a hurry. The plan was to incorporate it into a new design, but when Finn showed me the cool ideas he had for the anvil logo, the ACT logo just distracted from the effect so it got turfed off and removed to the back of the business cards.
I had searched up a bunch of images online of the sort of look I was after to show Finn and tried my best to describe it. Finn listened hard and came back with some ideas showing exactly the sort of look I wanted. This one went through a few little changes but is very much like one of the initial designs. What a good listener.
I love metalwork, and the thing I love the best is forging. I learnt how to forge steel and iron in the sculpture department at Art School, using a coke-fired forge, an anvil, hammers and tongs. I love the beauty of the process, the fire, the rhythm, and the feel of shaping hard metal blow by blow. It's hot, heavy, dirty work and I would be overjoyed to do it all day.
For various reasons I ended up being a jeweller rather than a blacksmith. I still forge silver, using hammers and an anvil, but everything's a bit smaller and not quite so exciting. In the photo below is one of my anvils. It's a bit beaten up, but it serves my purposes well. My good friend and jewellery artist Brendon Jaine gave it to me.
One of the hammers crossing the anvil in the logo is a ball-pein hammer. It's a robust, all purpose hammer with one flat and one rounded face. It's used to bash stuff into shape in many fields of craftsmanship. The finer hammer will be recognised by jewellers as a watchmaker's hammer. They come in different sizes. Mine is actually quite big for this sort of hammer. The watchmaker's hammer is for precision work, such as riveting and forging delicate wee pieces of precious metal.
The line in between the words is a barbell, the primary tool of an Olympic Lifter, a CrossFitter and a Powerlifter. The barbell is a tool I use to forge this body to make it as strong as possible.
I actually wanted silver foil printed onto black card, but this was going to be very expensive to print, if possible at all. Because of the nature of the silver foil, apparently cards can only be printed on one side if this technique is used. The metallic grey card is very 'me' though, and I'm happy with it.
On the bottom right of the back the card you can see the old A C T logo in slightly sleeker form than I made it in Paint back in the way back when. As this is still hallmarked on my jewellery I'm holding onto it and want it on my cards. You might notice, annact.com has ACT in it, and so does my Instagram handle, act_ion.
How To Get as Awesome a Logo as Mine
To see and even have a go at some real blacksmithing yourself head on down to Dunedin to the Gasworks Forge.
You can catch Brendon Jaine, buy his wonderful glass jewellery, and have a good yarn at the Queenstown Markets every Saturday in downtown Queenstown.
If you love tools like hammers, get onto the Regal Castings website and have a drool. Just don't use your precision-crafted jeweller's tools to try to make big sculptures. you'll wreck them. I learnt that the hard way.